Welcome to Episode 8 of The Write Space Podcast. In Today’s episode, Robyn-Lee chats to Richard Gradner — CEO of Mustard Agency in Cape Town, author and former Marketing Manager for Red Bull in South Africa.
Richard recounts his days as the first ever marketing manager for Red Bull in South Africa, back when the brand first launched in the market. He talks about what set Red Bull’s brand personality apart back then, and why the energy drink is still at the forefront of marketing today.
31:25 — Life as a self-published author: Richard’s writing process and inspiration
